From TikTok to coffee shops, discover why ube has become one of the hottest superfoods internationally.

Ube: From cultural anchorage to global hype

While ube has been consumed for centuries in the Philippines, it's thanks to social media and coffee shops that it has gained international recognition. Its purple color catches the eye, and its mild flavor seduces palates.

A star on TikTok and Instagram

Millions of views for videos of ube lattes, cheesecakes, and purple donuts . The “wow” effect of its photogenic color makes it a viral ingredient.

Ube vs. other superfoods

Compared to matcha, acai or spirulina:

• Ube seduces with its softness and neutrality ,

• It is more accessible to taste than spirulina or certain teas,

• It brings a touch of both “gourmet and healthy”.

An aesthetic and health superfood

The trend is not only about its looks:

• Natural antioxidants,

• Fibers for digestive comfort,

• Caffeine and theine free, perfect for everyone.

A lasting trend?

With the rise of healthy coffee shops and homemade recipes, ube seems to be establishing itself as a lasting lifestyle ingredient, just like matcha.

Conclusion: Ube, more than a fad

Ube ticks all the boxes: beauty, deliciousness, health, and cultural authenticity . Much more than a passing fad, it embodies a new way of consuming superfoods, combining pleasure and well-being.

👉 Also read: “What is ube? Origin, taste and differences from other tubers.”